Consulting Services

Bill Swanston works directly with high-tech companies to isolate their issues, provide insights, and brainstorm creative solutions that promote growth. His expertise is based on years of industry experience and sector knowledge.

Consulting Services Include:

  • Assessment of where your brand has been, where it is going, and how you can accelerate growth
  • Appraisal of your brand’s competitive positioning, challenges, and opportunities
  • Customized strategy designed to streamline your marketing goals, help you execute more consistently across all channels and motivate your internal team

Sought-after Expertise

In addition to his years of experience in big ad agencies (BBDO/NY, Saatchi & Saatchi, Doner, Hill Holliday), Bill Swanston helped create NAMA (North American Marketing Alliance), a network of the best advertising firms from Canada to the Eastern Seaboard to the American Southwest. He also co-authored the book A Guide to Surviving the Seismic Shift in Marketing, an essential guide to marketing for the C-suite.
Bill is regularly asked to speak at industry events. His recent presentations have included:

SHSMD (Society for Healthcare Strategy & Market Development)

2013 – Big Ideas Trump Little Money: Marketing Impact on a Budget
2015 – In the Shadow of Giants: Transforming the Brand of Cleveland’s Other Hospital

GHA (Georgia Hospital Association)

2013 – Big Ideas Trump Little Money: Marketing Impact on a Budget

Hospital Marketing National Conference

2016 – When the Big Gorilla is in Your Backyard, How Do You Make an Impact?

Interested? Let’s Talk:

If you would like to consult with Bill to optimize your brand, contact him directly at +1 (770) 642-7900 or bill@techsouthernfried.com